The Agbada That Shook The World


Some people say the Agbada only shook Lekki but I disagree.

Last weekend in a star-studded. celebrity-flooded wedding two Nollwood stars Banky W and Adesuwa tied the knot in a beautiful traditional marriage ceremony. Fans and friends were delighted and social media was filled with warm wishes for the two. One of the guests to the wedding was Ebuka Obi-Uchendo a writer, TV host, lawyer and compère; and he was the guest who wore The Agbada. Since then the Agbada has been called many names including AgbadaX, Ebuka’s Agbada and Agbada-Kimono. But more importantly it has brought a maelstrom of activity to both social and traditional media.

At first glance, it is hard to see what the rave is about, the garment was quite simple, not a glimmer of bling in sight, no flamboyant wings, no multicolour layers, no sequins or beads; but a combination of factors made this garment the talk of the world.

First of all, the AgbadaX was made from an exquisite fabric rumoured to have cost at least fifty thousand naira. It was a luxurious purple colour, reminiscent of royalty. To create a garment like that, the same fabric or something very close is necessary. Many wannabee owners of the AgbadaX are already trying to recreate the look without this vital component, the outcome? Disasters.

Secondly the AgbadaX was made by none other than the renowned fashion designer and trendsetter Ugo Monye. Sources say the AgbadaX was made for 280 thousand naira. Only. They also say Ugo has been making clothes for the very rich for close to two decades. It is clear that he brought his wealth of talent and experience into crafting this signature piece, anyone expecting similar results from a roadside tailor has booked a date with disappointment.

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Thirdly, the garment was worn by Ebuka, a tall, dark, fit, handsome man with celebrity status and over 200 thousand Twitter followers. In a word, carriage, Ebuka brought carriage to the AgbadaX and transformed the garment from being just another asoebi to a true work of art.

And of course there were other factors, the excellent photograph by the yet unknown photographer who got just the right shit at just the right angle and  whose work has since gone viral, the dry cleaner( some one said the ironing was done in Malaysia 😂), and the Twitter influencers, On-Air-Personalities, Vloggers and Bloggers who have kept the hype raging for days. So many different factors coming together to create an effect that will not be duplicated soon.

In the wake of this iconic garment, there have sprung a flurry of responses, actions and reactions:

Ugo Monye’s Instagram followers hip has gone from four thousand to twenty-two thousand overnight.

A certain Yinka, a tailor has promised his client he can reproduce the garment. And bets are already being cast about the outcome.

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A colleague of Ugo Monye’s, Seyi Vodi has advised against any form of copying or reproduction of the iconic piece calling it a “mind blowing piece of art.”

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A feminist blogger has accused Ebuka of employing male privilege, trying to outshine the groom and some other patriarchy related offences.

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A failed attempt at recreating the garment has already been posted and was thoroughly lambasted on Twitter.

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The Agbada already has a Twitter handle and can be reached @EbukasAgbada

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One can’t help but wonder what will happen next on the AgbadaX Diary but one thing is for sure, this is one Agbada that won’t be forgotten in a while.

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